A Guide to Online Marketing for Law Firms

Published by Clio

The new world of law firm marketing

Once upon a time, the business of law firm marketing was a lot more straightforward. Law firms thrived on in-person networking, building relationships and their reputation in their community, and maybe occasionally sending out flyers or advertising in the newspaper and places like telephone directories, such as the Yellow pages. While exchanging business cards, networking, and word-of-mouth still play a role in garnering interest in your law firm, these days, traditional marketing methods will only get you so far.

In an increasingly online world, where many are working remotely, things work differently. COVID-19 expedited the shift to online across all demographics as people now spend more time online doing research based on the information they have read or seen in a digital environment on websites, social media, in email etc., regardless of whether their ultimate purchase will be an online product or an in-person service.

Online marketing (often called digital marketing) is no longer optional for solicitors and other legal professionals—96% of people who seek legal advice search online as their first port of call.

What that means for you is this: If your online presence isn’t strong, you’re likely to be missing out on an opportunity to generate new business. Download to find out more! 

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